The 2026 iGX Playbook Report

Many iGaming leaders now describe AI as fully embedded in their strategies - yet campaign execution still suffers from delays, dependencies, and compliance bottlenecks. To explore this, we surveyed 100 senior executives from leading iGaming operators. Respondents included CMOs, Marketing Directors, Brand Directors, Heads of Marketing, and Commercial Directors - the individuals responsible for both strategy and day-to-day execution.

The survey focused on three areas:

• The Power of Personalisation and AI – how AI is currently being used to shape campaigns.
• Overcoming Obstacles to Agility – the barriers that continue to slow execution.
• Positionless Marketing – an emerging approach that promises greater independence and adaptability.

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