iGX Summit 2026 Blog

The UK Budget has done something regulators, campaigners and many operators have been expecting for a while. It has turned up the heat on online gambling.

The 2025 UK Budget sharply raises online casino and betting taxes, ending the low-CPA growth era. Operators must pivot to sustainable, safer, value-led strategies focused on affordable, long-term players, while new revenues aim to fund harm reduction and enforcement.

The marketing landscape for regulated iGaming operators continues to evolve at pace. Over the past week, developments across affiliate management, compliance leadership, organic growth and retention strategies have reinforced a single truth: performance marketing is now inseparable from responsibility. For senior leaders, this is a moment to balance acquisition with governance, and to understand that the next wave of sustainable growth will be driven as much by credibility as by creativity.

iGX Weekly is designed for senior executives in regulated iGaming who oversee marketing, player acquisition, engagement, and retention. Each edition examines how regulation, platform policies, and consumer behaviour are reshaping the way operators attract new players, maintain loyalty, and build long-term value in highly competitive markets.

Take a look at the round up of iGX!

In today's competitive gambling landscape, success hinges on crafting experiences that are both thrilling and responsible. This seemingly altruistic approach, however, unlocks a hidden superpower: enhanced profitability and market differentiation.

Another challenging year beckons. In 2024 the perception is that the iGaming industry is set to skyrocket. However, this remains a double-edged sword as the online space is going to become incredibly crowded. Retention is the game that operators must play to stay ahead of fierce competition where only the most innovative strategies will work.