RETAIN PLAYER INTEREST: Leveraging AI for Personalised Marketing in the Competitive iGaming Landscape

Players’ choices are expanding and can leave an operator’s platform in a millisecond. The iGaming industry is shifting as a result to provide personalised, authentic experiences to retain players and maximise lifetime value. WBR Insights surveyed 100 iGaming leaders in Q1 of 2024 from various organisations to discuss the following areas:

• Part One: How to Optimise Personalisation and Avoid Marketing Fatigue
• Part Two: Perfecting the Synch of Outbound and Web App Communications

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