Alexander Limesand

Day 1 | 18th June

How to understand player reinvestment and comp reinvestment – what’s the contract between US and Europe?
What’s the importance of customer account management, VIP hosting and meeting your customers?
How to master the four pillars of lifecycle management and why they matter – Identification, Development, Retention, and Reactivation
What’s the benefit of digital promotions vs. physical and understand the need for a multi-layer promotional strategy

Check out the incredible speaker line-up to see who will be joining Alexander.