Amy Casson-Hughes

Vice President Product and User Experience Lottoland

Day 1 | 17th June

Traditional loyalty tactics like points, cashback, and deposit matches often drive short-term bonus chasing rather than real brand loyalty
This fireside chat will explore how to move from transactional incentives to experience-led loyalty that supports long-term player retention
How behavioural data and stronger brand experiences can keep players engaged long after promotions end

Check out the incredible speaker line-up to see who will be joining Amy.