Amy Casson-Hughes

Amy Casson-Hughes

Vice President Product and User Experience Lottoland

Day 1 | 17th June

11:00 AM Case Study Featuring Live Q&A - Be the Customer’s No.1: How to stop relying on buying player loyalty and create strategies that build and earn it instead

  • How to look beyond traditional loyalty tactics like points, cashback, and deposit matches to drive brand loyalty
  • How to move from transactional incentives to experience-led loyalty that supports long-term player retention
  • How to leverage behavioural data and stronger brand experiences to keep players engaged long after promotions end

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda