Andrew Fairbank

Andrew Fairbank

Vice President of Sales, EMEA Fullstory

Day 1 | 17th June

11:20 AM Case Study - Be the Customer’s No.1: How to stop relying on buying player loyalty and create strategies that build and earn it instead

  • Traditional loyalty tactics like points, cashback, and deposit matches often drive short-term bonus chasing rather than real brand loyalty
  • This fireside chat will explore how to move from transactional incentives to experience-led loyalty that supports long-term player retention
  • How behavioural data and stronger brand experiences can keep players engaged long after promotions end

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda