Asaf Stein

Asaf Stein

Global Director Solutions Engineering Optimove

Day 1 | 17th June

11:40 AM Case Study: From Friction to Scale: How AI Agents Are Transforming Marketing Execution

  • Why CRM execution stalls. Even well-equipped operators hit the same wall: content approvals, team coordination, and slow decisioning. This session names where that drag actually lives.
  • What AI agents do to the decisioning layer. Not AI for just content generation — AI for the orchestration underneath: routing, timing, and personalization logic across channels and segments at scale.
  • What this looks like in practice. Real examples of operators moving from isolated personalization wins to scalable CRM execution, mapped across different maturity stages.

Check out the incredible speaker line-up to see who will be joining Asaf.

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