Asaf Stein

Asaf Stein

Global Director Solutions Engineering Optimove

Day 1 | 17th June

11:50 AM Case Study: From Friction to Scale: How AI Agents Are Transforming Marketing Execution

  • Operators aren't limited by tech — the real slowdown is decisioning and coordination that can't keep up with player behaviour
  • AI shifts the bottleneck: with instant content creation, the challenge becomes choosing the right message, audience, and timing at real world speed
  • Removing this friction lets AI agents power scalable, cross channel personalization that operators can deploy now before the window closes

Check out the incredible speaker line-up to see who will be joining Asaf.

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