Dale Fisher-Brown

Growth Planning Director Superbet

Dale Fisher-Brown is a strategic marketing leader with over a decade of experience shaping high-impact, data-led media strategies for global brands. Currently serving as Growth Planning Director at Superbet Group, Dale leads the development and execution of planning frameworks across five international markets, ensuring performance marketing activity is aligned with commercial outcomes at every level. Dale is a two-time Performance Marketing World Powerlist 100 honouree and an active Member of the Chartered Institute of Marketing. With a background spanning agency leadership, programmatic innovation, and in-house transformation, he brings a unique blend of hands-on expertise and strategic foresight to every challenge. At iGX, he’ll share how Superbet restructured its approach to campaign planning — moving from siloed execution to a unified, growth-led operating model rooted in audience insight, geo-localisation, and business alignment.

Day 1 | 18th June

2:50 PM Case Study: Think Global, Plan Local: Inside Superbet’s Growth Operating Model

What happens when global strategy meets local obsession? At Superbet, we rebuilt our growth engine from the inside out — giving each market the power to act, the tools to plan, and the data to win. Join us for a behind-the-scenes look at how one of Europe’s fastest-growing operators is scaling personalisation, performance, and precision across five dynamic territories.

From fragmented planning to a unified strategy — how we got every market speaking the same language
Why local media, culture, and sports calendars are central to global growth
The “Agent Mode” operating model: empowering marketers, not just platforms
The playbook we built to forecast, budget, and deliver on objectives — and how others can do the same

Check out the incredible speaker line-up to see who will be joining Dale.

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