Dale Fisher-Brown

Head of Global Display and Social Growth Marketing SUPERBET

Dale is an experienced digital marketing professional with over 18 years’ industry knowledge created through working for some of the biggest media owners, AdTech firms, agencies and now brand, focusing the last 9 years on programmatic and paid social media strategy. A self-confessed digital geek who is often found in conversation discussing the future of digital marketing, emerging trends and cool innovation.

Day 1 | 18th June

2:10 PM Case Study: Geo-targeting and localisation focus: How can you customise your global strategy based on cultural and popular preferences of potential players to guarantee new campaigns deliver?

How to tailor content to reflect local traditions, languages and holidays to resonate more deeply with regional audiences
How to leverage local influencers and trending topics to create relatable and engaging campaigns to capture the attention of potential players
How to use geo-targeted data analytics for more precise and effective campaign adjustments

Check out the incredible speaker line-up to see who will be joining Dale.

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