Dale Fisher-Brown

Dale Fisher-Brown is a strategic marketing leader with over a decade of experience shaping high-impact, data-led media strategies for global brands. Currently serving as Growth Planning Director at Superbet Group, Dale leads the development and execution of planning frameworks across five international markets, ensuring performance marketing activity is aligned with commercial outcomes at every level. Dale is a two-time Performance Marketing World Powerlist 100 honouree and an active Member of the Chartered Institute of Marketing. With a background spanning agency leadership, programmatic innovation, and in-house transformation, he brings a unique blend of hands-on expertise and strategic foresight to every challenge. At iGX, he’ll share how Superbet restructured its approach to campaign planning — moving from siloed execution to a unified, growth-led operating model rooted in audience insight, geo-localisation, and business alignment.