A strategic and creative leader with years of experience across iGaming, e-commerce, and media, currently serving as Director of Brand & Communications at Casumo. Leads a multidisciplinary team to integrate brand thinking into product development and employee experience while driving impactful marketing initiatives and cross-functional strategies. Proven expertise in launching go-to-market campaigns, scaling brands in new markets, and transforming business models through innovative approaches. Motivated by building culture-driven brands, simplifying complex challenges, and empowering teams to view brand as a central driver of growth.