iGX Summit 2025
18 - 19 June, 2025
Hilton London Syon Park
Day 1 | 18th June
10:00 AM Interview: From Trepidation to Transformation: How FDJ United transitioned to positionless marketing
- Discover how FDJ United is transforming its global CRM operations by embracing Positionless Marketing.
- Georgi will reveal how the company overcame complexity and fragmentation to build a streamlined, data-driven marketing engine with Optimove
- Unlocking measurable gains in efficiency, creativity, and impact. Learn how quick wins, smart onboarding, and the right platform helped FDJ United move from trepidation to transformation.
4:20 PM Panel: Create flexible player campaigns: How can you provide an adaptable player management campaign that recommends new games and products, cross-sells and keeps players engaged as they grow and change?
- How to use AI and ML to identify player preferences and recommend how you need to update your game portfolio in the future
- How to identify complimentary products and games, in-game promotions and unique features to make cross-selling appealing
- Tips to adapt your engagement strategy to maintain interest or redesign your portfolio to grow with your player base
Check out the incredible speaker line-up to see who will be joining Georgi.
Download The Latest Agenda