iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Graham Hoy

Head of Customer Betfred

Day 2 | 19th June

11:50 AM Panel: Increase Customer Loyalty: What’s the best way to gather actionable insights, differentiate bonus and loyalty policies and integrate gamification for maximum fun?

  • How to leverage data to gain actionable insights about your players 
  • What’s the best way to differentiate bonus and loyalty policies with different player segments to drive engagement and retention 
  • How to enhance gameplay with challenges, achievements and interactive features to maximise enjoyment outside of the game 


Check out the incredible speaker line-up to see who will be joining Graham.

Download The Latest Agenda