Guy Shemer is VP Product at Solitics, where he leads the development of AI-powered customer engagement and marketing automation solutions. With over a decade of experience in product leadership, he has built and scaled data-driven B2B and B2C platforms, leading global product strategies, teams, and transformations from concept to execution.
Day 1 | 17th June
4:20 PM Case Study Featuring Live Q&A - Win at Marketing Operations: How the unsexy side of AI can boost operational efficiency and beat prediction when the clock is ticking
- What most AI conversations miss is that while prediction dominates the narrative—who will churn, who will convert, what to target next—the real bottleneck is execution
- How insight becomes useless in high pressure moments like the World Cup when teams can't turn data into action fast enough, exposing the operational gap
- Top tips to tackle the "unsexy" side of AI by focusing on operational efficiency: reviewing performance across hundreds of campaigns, reacting instantly to KPI drops, and ensuring every match, event, and moment is covered with the right message—enabling seamless, scalable execution when timing matters most
Check out the incredible speaker line-up to see who will be joining Guy.
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