iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Juan Lacroix

Head of Commercial  OneCasino

Day 1 | 18th June

5:00 PM Panel: Harness AI: How to implement AI across your customers lifecycle management to increase your conversions and provide efficient customer service at scale

  • How to identify high-potential leads and tailor marketing efforts, boost conversion rates and personalise the customer journey 
  • How to use AI chatbots to automate customer service and routine enquiries improving every interaction with the customer 
  • Top tips to use AI for predictive insights so you can plan long-term how you will keep growing and acquiring the best customers 

Day 2 | 19th June

3:40 PM Closing All-Star Panel: Navigating the tightrope: What’s the best way to balance player acquisition, revenue goals, marketing restrictions and regulatory challenges and always outshine the grey market?

  • How to develop marketing plans for jurisdictions where you see growth potential but TV and other brand advertising is not allowed
  • How to prioritise existing customers through loyalty programs and experiences which are more cost-effective than always focusing on new customer
  • How to use data analytics to optimise marketing spend to ensure customer acquisition and retention are always going up in way sustainable for your business


Check out the incredible speaker line-up to see who will be joining Juan.

Download The Latest Agenda