iGX Summit 2025
18 - 19 June, 2025
Hilton London Syon Park
Juan Lacroix
CMO One CasinosDay 1 | 18th June
2:30 PM Panel: Navigating the tightrope: What’s the best way to balance player acquisition and revenue goals amid marketing restrictions and regulatory challenges in highly competitive jurisdictions?
- How to develop marketing plans for jurisdictions where you see growth potential but TV and other brand advertising is not allowed
- How to prioritise existing customers through loyalty programs and experiences which are more cost-effective than always focusing on new customers
- How to use data analytics to optimise marketing spend to ensure customer acquisition and retention are always going up in way sustainable for your business
5:20 PM Panel: Harness AI: How to implement AI across your customers lifecycle management to increase your conversions and provide efficient customer service at scale
- How to identify high-potential leads and tailor marketing efforts, boost conversion rates and personalise the customer journey
- How to use AI chatbots to automate customer service and routine enquiries improving every interaction with the customer
- Top tips to use AI for predictive insights so you can plan long-term how you will keep growing and acquiring the best customers
Check out the incredible speaker line-up to see who will be joining Juan.
Download The Latest Agenda