Lourdes Giménez Gascón is Chief Commercial Officer at Orenes Group, leading commercial strategy across land‑based casinos, hospitality and digital initiatives in Spain, the Canary Islands, Andorra and Latin America, with new flagship openings underway in Puerto Rico and Jamaica. Her work focuses on hyper‑personalisation and anticipation, combining customer insight, operational training and AI‑enabled decision‑making to design experiences that build trust and long‑term loyalty. With more than 20 years of experience in highly competitive environments, Lourdes bridges physical and digital gaming, hospitality and entertainment to deliver human‑centred experiences that drive sustainable growth.