Marcel Tobler has been CEO of Swiss Casinos since January 2024, leading Switzerland’s largest casino operator with four land-based casinos and the online casino swisscasinos.ch. Previously, he joined Stadtcasino Baden Group as CFO and drove innovation by launching Switzerland's first legal online casino, jackpots.ch and invest-ing in tech startup Gamanza to enhance iGaming capabilities. Marcel’s leadership shaped data-driven strategies, loyalty programs, and notable offerings like Switzerland’s first regulated crash game. With 11 years at PwC and an MBA from the University of Chicago Booth School of Business, Marcel is a seasoned leader in the gaming and entertainment industry.