iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Maria Grigorova

Head Of CRM & Personalisation Rank Interactive

Day 2 | 19th June

1:30 PM Case Study: Elevating CRM to new heights: How can you use the principles of EEAT and AI to crate effective CRM capabilities that provide international visibility, market reach and stable growth of your player base?

  • How to build a robust SEO foundation that enhances credibility and search engine rankings  
  • How to integrate AI for SEO to optimise keyword search, content creation and performance analysis to drive international visibility and market reach 
  • How to maintain and grow your player base with consistent, high-quality SEO practises that adapt to evolving market trends and user behaviour 

Check out the incredible speaker line-up to see who will be joining Maria.

Download The Latest Agenda