iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Russell Yershon

Director Connecting Brands

Day 2 | 19th June

11:50 AM Case Study Interactive: Perfecting sponsorship: How to form partnerships with sports teams, leagues and other entertainment entities to gain wider exposure and attract a diverse player base

  • How to partner with sports teams that share your brand value and target demographics to ensure natural and effective collaboration
  • Tips to create sponsorship deals that offer value to both parties, such as exclusive promotions, co-branded content, and shared marketing efforts
  • How to develop interactive and memorable experiences at events, leveraging the excitement of live sports to engage fans and attract new players

Check out the incredible speaker line-up to see who will be joining Russell.

Download The Latest Agenda