iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Senthil Govindan

CEO datawrkz

Senthil Govindan is the CEO and Co-Founder of Datawrkz, a 11-year old global player in the digital advertising space that helps clients across geos and industries. Senthil is a veteran of the digital advertising space, where he has built products and been an early adopter of best practices.

Datawrkz's Vizibl.ai Demand Side Platform helps clients buy programmatic inventory across Connected TV, Digital audio, video, native, and standard banner formats. Clients can choose to run their campaigns on their own or through a managed service offering provided by Datawrkz.

Day 1 | 18th June

1:50 PM Panel: Maximise Global Impact: How can you leverage advanced attribution models to track your customers conversions and measure the effectiveness of your media campaigns?

  • How to utilise programmatic advertising to automate and optimise your media buying processes for higher impact placements your audience will love 
  • Tips to encourage your audience to create and share content about your products and build community and brand trust 
  • How to implement advanced attribution models to track and measure the effectiveness of media campaigns and identify which touchpoints are driving conversions 

Check out the incredible speaker line-up to see who will be joining Senthil.

Download The Latest Agenda