Senthil Govindan

CEO datawrkz

Senthil Govindan is the CEO and Co-Founder of Datawrkz, a global player in the digital advertising space, serving clients across diverse countries and industries. Senthil is a veteran of the digital advertising space, and has worked across areas like consulting, solution architecture, B2B marketing and Advertising in i2, Oracle, IBM, and Ozone Media. He founded Datawrkz in 2013, building on his deep expertise and interest in the advertising technology space. Senthil has a Bachelor’s degree in Engineering, a Master of Science degree in Management Information Systems from the University of Arizona, and an MBA from the Indian Institute of Management, Ahmedabad.

Day 1 | 18th June

1:50 PM Panel: Maximise Global Impact: How can you leverage advanced attribution models to track your customers conversions and measure the effectiveness of your media campaigns?

How to utilise programmatic advertising to automate and optimise your media buying processes for higher impact placements your audience will love
Tips to encourage your audience to create and share content about your products and build community and brand trust
How to implement advanced attribution models to track and measure the effectiveness of media campaigns and identify which touchpoints are driving conversions

Check out the incredible speaker line-up to see who will be joining Senthil.

Download The Latest Agenda