Uri Admon

Uri Admon

Founder Captain Up
Uri Admon – serial entrepreneur with passion for data, behavioral economics, and gaming. Founder & CEO of Captain Up, an industry-leading engagement and retention platform powered by machine learning and behavioral economics. Captain Up empowers brands to maximize user engagement and retention using gamification, social mechanics, and advanced communication tools. Designed for real-time impact, the platform enhances brand loyalty and lifetime value, offering fully segmented, localized, and personalized experiences tailored to each user’s journey.

Day 1 | 17th June

3:10 PM Workshop: Loyalty and Retention: The Science of Activating User Loyalty - How Behavioural Science & Gamification Builds Retention

  • Behavioral-Driven Loyalty: How operators can use motivation psychology, habit loops, and reward anticipation to build long term engagement that outperforms traditional bonus led retention
  • Gamification Systems - Practical ways to deploy missions, streaks, tiers, tournaments, and personalised rewards to create sustainable engagement ecosystems that increase lifetime value
  • Real Time Personalisation - Using segmentation, behavioural triggers, and dynamic rewards to deliver timely, emotionally resonant experiences that strengthen loyalty across the player lifecycle

Check out the incredible speaker line-up to see who will be joining Uri.

Download The Latest Agenda