Uri Admon – serial entrepreneur with passion for data, behavioral economics, and gaming. Founder & CEO of Captain Up, an industry-leading engagement and retention platform powered by machine learning and behavioral economics. Captain Up empowers brands to maximize user engagement and retention using gamification, social mechanics, and advanced communication tools. Designed for real-time impact, the platform enhances brand loyalty and lifetime value, offering fully segmented, localized, and personalized experiences tailored to each user’s journey.