beBettor is a privacy-centric data analytics platform that helps UK-facing iGaming operators grow revenue by knowing how wealthy their players are. Their platform provides a wealth score of 1-10 for each player, highlighting their wealth relative to the GB population. A wealth score 10 means that player is in the top 10% wealth bracket in GB. Conversely a wealth score 1 means that player is in the bottom 10% wealth bracket in GB. This data allows operators to segment their players by wealth, optimise their CRM and on-site personalisation by wealth, and to unlock new wealth intelligence.