Welcome back! If you’re into digital innovation, you’re in the right place. Let’s dive into how hyper personalisation is transforming the online gambling landscape.

Hyper personalisation is no longer just a marketing boost—it’s becoming essential, driven by the global hyper personalisation market growing over 18% annually (TBRC 2025). At the same time, online gambling is accelerating digitally, with online channels now making up 32.8% of total commercial gaming revenue—the highest share ever recorded (iGaming Report 2025). This shift highlights the urgent need for operators to deliver more relevant, tailored experiences.

Why Hyper Personalisation Matters Now

AI’s footprint in the sector is expanding quickly. Today, 80% of sportsbooks use AI for real-time segmentation and odds optimisation, while personalisation can increase bet frequency by up to 21% (iGaming Report 2025). As competition grows, operators must deliver experiences that feel individually relevant.

What Hyper Personalisation Looks Like in iGaming

    1. Tailored Game and Bet Recommendations

Machine-learning models analyse bet types, preferred leagues, session timing, and device behaviour to deliver intuitive, relevant content.

    2. Dynamic Bonus Personalisation

Personalised bonuses influence stake sizes and betting frequency (MDPI 2025). Adaptive systems help operators boost engagement while ensuring responsible play.

    3. Real-Time Engagement Journeys

With over 75% of bets made on mobile, micro moment personalisation—such as dynamic notifications and in app prompts—can boost retention by up to 28% (iGaming Report 2025).

    4. Predictive Analytics for Player Retention

Predictive models identify churn risk early, tailor interventions, and improve player protection and loyalty.

Balancing Responsibility & Future Direction

As AI driven personalisation becomes more precise, transparency and ethical design are essential to ensure tailored experiences support—not pressure—players. Operators who approach this responsibly will deliver safer, more engaging environments while staying ahead in a highly competitive market. Curious about where CX in gambling is heading next? In the upcoming articles, we’ll explore how virtual reality, shifting regulatory landscapes, and the evolution of physical customer journeys could finally bridge the gap between online platforms and retail experiences in a more connected, customer first ecosystem. Thank you for taking the time to read this article—I’m John Betas, and I’m excited to continue sharing insights from the gambling industry. Stay tuned for more analysis in the upcoming pieces.

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