Adrian Căpriță is Commercial Director for Romania at Superbet, leading the company's commercial strategy in one of Europe's most competitive betting markets. Over nearly seven years at Superbet, he has built and scaled the CRM and VIP functions, most recently as CRM & VIP Director. His earlier career at Fortuna Group in Prague and Fortuna Romania gave him a pan-European perspective on customer lifecycle management. With more than ten years in iGaming, Adrian is recognized for turning CRM into a growth engine through data, personalization, and operational excellence.
Day 1 | 17th June
11:00 AM Fireside Chat Interactive - Winning The World-Cup Race: How can you use next-gen marketing tech to capture football-ready customers and dominate the campaign leaderboard?
- How advanced marketing tools are capturing the wave of football-ready audiences
- Winning strategies to dominate the marketing leaderboard during peak sports seasons
- Leveraging data and automation to stay ahead in a competitive, fast-moving market
2:00 PM Case Study - Personalised Predictions: How to combine innovative features with predictive analytics to create personalised experiences that bring dormant players back to life
- Leveraging innovative game mechanics and experiences to spark renewed interest
- Using data-driven insights to anticipate player behaviour and personalise re-engagement
- Crafting tailored journeys that turn dormant accounts into loyal, active players
2:20 PM Case Study Interactive - Beat the Bonus: How to elevate retention from classic bonuses to loyalty schemes with coins based on different events
- How traditional bonuses can create short term spikes in activity but fail to build long term customer loyalty
- Operators face rising acquisition costs, making retention the primary battleground for sustainable growth How to make retention the primary battleground for sustainable growth considering operators' rising acquisition costs
- Bonus driven players often churn once promotional value is exhausted, creating a cycle of expensive reactivation How to manage bonus-driven players in order to reduce churn and avoid costly reactivation cycles
Check out the incredible speaker line-up to see who will be joining Adrian.
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