Adrian Căpriță is Commercial Director for Romania at Superbet, leading the company's commercial strategy in one of Europe's most competitive betting markets. Over nearly seven years at Superbet, he has built and scaled the CRM and VIP functions, most recently as CRM & VIP Director. His earlier career at Fortuna Group in Prague and Fortuna Romania gave him a pan-European perspective on customer lifecycle management. With more than ten years in iGaming, Adrian is recognized for turning CRM into a growth engine through data, personalization, and operational excellence.
Day 1 | 17th June
9:40 AM Case Study - Beat the Bonus: How to elevate retention from classic bonuses to loyalty schemes with coins based on different events
- How traditional bonuses can create short term spikes in activity but fail to build long term customer loyalty
- Operators face rising acquisition costs, making retention the primary battleground for sustainable growth How to make retention the primary battleground for sustainable growth considering operators' rising acquisition costs
- Bonus driven players often churn once promotional value is exhausted, creating a cycle of expensive reactivation How to manage bonus-driven players in order to reduce churn and avoid costly reactivation cycles
1:20 PM Fireside Chat - Winning The World-Cup Race: How can you use next-gen marketing tech to capture football-ready customers and dominate the campaign leaderboard?
- How are advanced marketing tools capturing the wave of football-ready audiences
- What are the winning strategies to dominate the marketing leaderboard during peak sports seasons
- How can you leverage data and automation to stay ahead in a competitive, fast-moving market
Check out the incredible speaker line-up to see who will be joining Adrian.
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