iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Adrian Caprita

Director CRM and VIP Superbet Betting & Gaming

Day 1 | 18th June

2:30 PM Panel: Maximise global impact: How can you leverage advanced attribution models to track your customers conversions and measure the effectiveness of your media campaigns?

  • How to utilise programmatic advertising to automate and optimise your media buying processes for higher impact placements your audience will love 
  • Tips to encourage your audience to create and share content about your products and build community and brand trust 
  • How to implement advanced attribution models to track and measure the effectiveness of media campaigns and identify which touchpoints are driving conversions 

Day 2 | 19th June

1:30 PM Case Study: Elevating CRM to new heights: How can you use the principles of EEAT and AI to crate effective CRM capabilities that provide international visibility, market reach and stable growth of your player base?

  • How to build a robust SEO foundation that enhances credibility and search engine rankings  
  • How to integrate AI for SEO to optimise keyword search, content creation and performance analysis to drive international visibility and market reach 
  • How to maintain and grow your player base with consistent, high-quality SEO practises that adapt to evolving market trends and user behaviour 

Check out the incredible speaker line-up to see who will be joining Adrian.

Download The Latest Agenda