iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Aline Oliveira

Head of PPC Betsson Group

Day 1 | 18th June

4:20 PM Panel: Create flexible player campaigns: How can you provide an adaptable player management campaign that recommends new games and products, cross-sells and keeps players engaged as they grow and change?

  • How to use AI and ML to identify player preferences and recommend how you need to update your game portfolio in the future 
  • How to identify complimentary products and games, in-game promotions and unique features to make cross-selling appealing 
  • Tips to adapt your engagement strategy to maintain interest or redesign your portfolio to grow with your player base 

Day 2 | 19th June

3:40 PM Closing All-Star Panel: Navigating the tightrope: What’s the best way to balance player acquisition, revenue goals, marketing restrictions and regulatory challenges and always outshine the grey market?

  • How to develop marketing plans for jurisdictions where you see growth potential but TV and other brand advertising is not allowed
  • How to prioritise existing customers through loyalty programs and experiences which are more cost-effective than always focusing on new customer
  • How to use data analytics to optimise marketing spend to ensure customer acquisition and retention are always going up in way sustainable for your business


Check out the incredible speaker line-up to see who will be joining Aline.

Download The Latest Agenda