iGX Summit 2025
18 - 19 June, 2025
Hilton London Syon Park
Aline Oliveira
Head of PPC Betsson GroupDay 1 | 18th June
2:30 PM Panel: Navigating the tightrope: What’s the best way to balance player acquisition and revenue goals amid marketing restrictions and regulatory challenges in highly competitive jurisdictions?
- How to develop marketing plans for jurisdictions where you see growth potential but TV and other brand advertising is not allowed
- How to prioritise existing customers through loyalty programs and experiences which are more cost-effective than always focusing on new customers
- How to use data analytics to optimise marketing spend to ensure customer acquisition and retention are always going up in way sustainable for your business
4:40 PM Panel: Create flexible player campaigns: How can you provide an adaptable player management campaign that recommends new games and products, cross-sells and keeps players engaged as they grow and change?
- How to use AI and ML to identify player preferences and recommend how you need to update your game portfolio in the future
- How to identify complimentary products and games, in-game promotions and unique features to make cross-selling appealing
- Tips to adapt your engagement strategy to maintain interest or redesign your portfolio to grow with your player base
Check out the incredible speaker line-up to see who will be joining Aline.
Download The Latest Agenda