iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Brian Christner

Chief Online Gaming Officer Grand Casino Baden

Day 1 | 18th June

12:00 PM Fireside Chat: Elevating player experience: What are the top tips to use advanced gamification and AI to create highly personalised and immersive gaming experiences that make each players’ journey unique?

  • How to implement game mechanics such as leaderboards, achievements, and rewards to motivate players keeping the experience fresh and exciting 
  • What’s the best way to use AI to analyse player data and tailor gaming experiences to offer personalised recommendations, difficulty levels, and unique in-game content based on player history and behaviour 
  • How to integrate immersive tech to create captivating and magical gaming environments with adaptive storylines and interactions that make each player’s journey unique 


4:40 PM Panel: Create flexible player campaigns How can you provide an adaptable player management campaign that recommends new games and products, cross-sells and keeps players engaged as they grow and change?

  • How to use AI and ML to identify player preferences and recommend how you need to update your game portfolio in the future 
  • How to identify complimentary products and games, in-game promotions and unique features to make cross-selling appealing 
  • Tips to adapt your engagement strategy to maintain interest or redesign your portfolio to grow with your player base 


Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda