iGX Summit 2025
18 - 19 June, 2025
Hilton London Syon Park
Brian Christner
Chief Online Gaming Officer Grand Casino BadenDay 1 | 18th June
12:00 PM Interview: Orchestrating Player Engagement: What are the top tips to use advanced ML/AI for controlling communication and gamification to create highly personalized gaming experiences that make each players’ journey unique?
- Why it is imperative to use cutting edge engagement mechanisms to protect and increase your market share
- What’s the best way to use ML/AI to analyse player data and tailor gaming experiences to offer personalised recommendations
- Why implementing bonus discipline creates massive gains in bottom-line and how gamification is supporting this process
- How to steer gamification mechanics such as leaderboards, missions, achievements, and rewards to motivate players keeping the experience fresh and exciting
4:20 PM Panel: Create flexible player campaigns: How can you provide an adaptable player management campaign that recommends new games and products, cross-sells and keeps players engaged as they grow and change?
- How to use AI and ML to identify player preferences and recommend how you need to update your game portfolio in the future
- How to identify complimentary products and games, in-game promotions and unique features to make cross-selling appealing
- Tips to adapt your engagement strategy to maintain interest or redesign your portfolio to grow with your player base
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest Agenda