iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Retief Uys

Head of Retention Marketing SportingBet South Africa

Day 1 | 18th June

1:50 PM Panel: Maximise global impact: How can you leverage advanced attribution models to track your customers conversions and measure the effectiveness of your media campaigns?

  • How to utilise programmatic advertising to automate and optimise your media buying processes for higher impact placements your audience will love 
  • Tips to encourage your audience to create and share content about your products and build community and brand trust 
  • How to implement advanced attribution models to track and measure the effectiveness of media campaigns and identify which touchpoints are driving conversions 

1:50 PM Panel: Boost Loyalty with Experience: How can you use actionable insights to differentiate bonuses and loyalty programmes and provide interactive features for maximum fun experiences?

  • How to leverage data to gain actionable insights about your players
  • What’s the best way to differentiate bonus and loyalty policies with different player segments to drive engagement and retention
  • How to enhance gameplay with challenges, achievements and interactive features to maximise enjoyment outside of the game

Check out the incredible speaker line-up to see who will be joining Retief.

Download The Latest Agenda