Trish Lynch

How to build a robust SEO foundation that enhances credibility and search engine rankings
How to integrate AI for SEO to optimise keyword search, content creation and performance analysis to drive international visibility and market reach
How to maintain and grow your player base with consistent, highquality SEO practises that adapt to evolving market trends and user behaviour

How to understand player reinvestment and comp reinvestment – what’s the contract between US and Europe?
What’s the importance of customer account management, VIP hosting and meeting your customers?
How to master the four pillars of lifecycle management and why they matter – Identification, Development, Retention, and Reactivation
What’s the benefit of digital promotions vs. physical and understand the need for a multi-layer promotional strategy

How to use AI and ML to identify player preferences and recommend how you need to update your game portfolio in the future
How to identify complimentary products and games, in-game promotions and unique features to make cross-selling appealing
Tips to adapt your engagement strategy to maintain interest or redesign your portfolio to grow with your player base

Day 1 | 18th June