iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Trish Lynch

Chair/News Anchor IGX

Day 1 | 18th June

8:50 AM Chair’s Opening Remarks

2:30 PM Fireside Chat: Elevating CRM to New Heights: How can you use the principles of EEAT and AI to crate effective CRM capabilities that provide international visibility, market reach and stable growth of your player base?

  • How to build a robust SEO foundation that enhances credibility and search engine rankings 
  • How to integrate AI for SEO to optimise keyword search, content creation and performance analysis to drive international visibility and market reach 
  • How to maintain and grow your player base with consistent, highquality SEO practises that adapt to evolving market trends and user behaviour

4:00 PM Interview: Catching the Whale: How to understand lifecycle management of the high-value customer

  • How to understand player reinvestment and comp reinvestment – what’s the contract between US and Europe?
  • What’s the importance of customer account management, VIP hosting and meeting your customers?
  • How to master the four pillars of lifecycle management and why they matter – Identification, Development, Retention, and Reactivation 
  • What’s the benefit of digital promotions vs. physical and understand the need for a multi-layer promotional strategy 

4:20 PM Panel: Create flexible player campaigns: How can you provide an adaptable player management campaign that recommends new games and products, cross-sells and keeps players engaged as they grow and change?

  • How to use AI and ML to identify player preferences and recommend how you need to update your game portfolio in the future 
  • How to identify complimentary products and games, in-game promotions and unique features to make cross-selling appealing 
  • Tips to adapt your engagement strategy to maintain interest or redesign your portfolio to grow with your player base 

5:40 PM Chair's Closing Remarks

Day 2 | 19th June

8:50 AM Chair’s Opening Remarks

9:20 AM Fireside Chat: Igniting the future: What are the top tips to implement innovative marketing strategies to revolutionise your brand positioning whilst staying true to your core offerings?

  • How to leverage brand legacy and nostalgia as part of community and trust in your growth strategy
  • Where to incorporate new digital and social trends to attract younger audiences while staying true to your core offering 
  • Tips to ensure that new marketing trends and re-brands are a long-term success and not a short-term boost


3:00 PM Oxford Style Debate: AI, AR and VR is a short-term trend in UX but not a source of sustainable future revenue growth - True or False?

TRUE: Georg Wawer, Managing Director, Win2Day 

FALSE: Marco Trucco, CMO, Immense Group 

Moderator: Trish Lynch, News Anchor, iGX

4:20 PM Closing Remarks - See you next year!

Check out the incredible speaker line-up to see who will be joining Trish.

Download The Latest Agenda