iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

FREE CONTENT

RETAIN PLAYER INTEREST: Leveraging AI for Personalised Marketing in the Competitive iGaming Landscape

RETAIN PLAYER INTEREST: Leveraging AI for Personalised Marketing in the Competitive iGaming Landscape

Players’ choices are expanding and can leave an operator’s platform in a millisecond. The iGaming industry is shifting as a result to provide personalised, authentic experiences to retain players and maximise lifetime value. Subsequently, WBR Insights surveyed 100 iGaming leaders in Q1 of 2024 from various organisations. We unpack the top challenges currently impacting organisations and the innovative solutions they are bringing to the table.