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In Q3 2024, iGX Insights conducted an exclusive survey of 100 marketing leaders—Heads of Marketing, CMOs, and Brand Directors—from top iGaming organisations across Europe. This report explores how the industry is leveling up its gamification strategies and leveraging AI to transform player engagement. Don't miss out on the key trends and actionable insights shaping the iGaming landscape!

Players’ choices are expanding and can leave an operator’s platform in a millisecond. The iGaming industry is shifting as a result to provide personalised, authentic experiences to retain players and maximise lifetime value. Subsequently, WBR Insights surveyed 100 iGaming leaders in Q1 of 2024 from various organisations. We unpack the top challenges currently impacting organisations and the innovative solutions they are bringing to the table.