iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Andres Blanco

Managing Director Gamanza

Day 1 | 18th June

2:30 PM Case Study: Playing with Gamification: How to craft a successful gamification strategy, focused by driving human emotions and the use of motivational psychology to achieve the ultimate experience

  • What are the 8 Human Core Drives behind all engaging —even real life— experiences?
  • Why does bad Gamification fail and what are Operators getting wrong?
  • Why is Gamification your best ally in regulated markets? Breaking the myth around Responsible Gaming!
  • How to build an emotion-driven strategy in a saturated market?

Check out the incredible speaker line-up to see who will be joining Andres.

Download The Latest Agenda