Ian Lees

Co-Founder Vega Comms

Ian is a media strategist with 30 plus years of experience spanning both analogue and digital landscapes. A former Group Executive Director at Dentsu North and founding Director of Mediavest Manchester.

Now Co-Founder of Vega Comms, Ian works closely with brands to develop integrated media strategies that deliver measurable impact across offline and online channels. He brings deep insight into audience behaviour, media planning, and marketing ROI—and believes effective advertising starts with getting the message right, then choosing the right media to amplify it.

Day 2 | 19th June

11:10 AM Panel Discussion: Targeting, Tailoring and Thriving: How can you combine advanced attribution models and content to deliver engaging iGaming campaigns in a competitive market?

How to collaborate with media outlets, gaming channels joint events and co-branded experiences
How to use media and brand partnerships in markets where traditional advertising of gambling products is banned
How to integrate marketing campaigns with email, social, digital ads and live events and build a cohesive narrative across platforms to reinforce your brand message

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda