iGX Summit 2025
18 - 19 June, 2025
Hilton London Syon Park
Christian Gruber
COO Merkur Sportwetten GmbHDay 2 | 19th June
3:40 PM Closing All-Star Panel: Navigating the tightrope: What’s the best way to balance player acquisition, revenue goals, marketing restrictions and regulatory challenges and always outshine the grey market?
- How to develop marketing plans for jurisdictions where you see growth potential but TV and other brand advertising is not allowed
- How to prioritise existing customers through loyalty programs and experiences which are more cost-effective than always focusing on new customer
- How to use data analytics to optimise marketing spend to ensure customer acquisition and retention are always going up in way sustainable for your business
Check out the incredible speaker line-up to see who will be joining Christian.
Download The Latest Agenda