iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Claudia Heiling

COO and Co-Founder Golden Whale

Claudia Heiling is Co-Founder and COO of Golden Whale, an international provider of Machine Learning solutions for gaming operations. Claudia is on a mission to support operators, game/RGS suppliers, and platform providers to create deeply personalized experiences for their audience, powered by the next generation of data-driven and machine learning-enabled gaming infrastructure, orchestrating and freely combining all available player engagement tools. Since her early days as part of the original core team at Greentube, Claudia has an extensive track record in the gaming industry and has played an instrumental role in successful market entries of games and portals which reach millions of active players globally.

Day 1 | 18th June

12:00 PM Interview: Elevating player experience: Orchestrating player engagement: What are the top tips to use advanced ML/AI for controlling communication and gamification to create highly personalized gaming experiences that make each players’ journey unique?

  • Why it is imperative to use cutting edge engagement mechanisms to protect and increase your market share
  • What’s the best way to use ML/AI to analyse player data and tailor gaming experiences to offer personalised recommendations
  • Why implementing bonus discipline creates massive gains in bottom-line and how gamification is supporting this process
  • How to steer gamification mechanics such as leaderboards, missions, achievements, and rewards to motivate players keeping the experience fresh and exciting

Check out the incredible speaker line-up to see who will be joining Claudia.

Download The Latest Agenda