iGX Summit 2025

18 - 19 June, 2025

Hilton London Syon Park

Matthew Gilbery

Director of Personalisation Optimove

Day 1 | 18th June

10:00 AM Interview: From Trepidation to Transformation: How FDJ United transitioned to positionless marketing

  • Discover how FDJ United is transforming its global CRM operations by embracing Positionless Marketing. 
  • Georgi will reveal how the company overcame complexity and fragmentation to build a streamlined, data-driven marketing engine with Optimove
  • Unlocking measurable gains in efficiency, creativity, and impact. Learn how quick wins, smart onboarding, and the right platform helped FDJ United move from trepidation to transformation.

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda