iGX Summit 2025
18 - 19 June, 2025
Hilton London Syon Park
Michelle McFarlane
Senior Safer Gambling Manager AspersDay 1 | 18th June
12:40 PM Case Study: Player Protection First: How to lead the way with safer gambling across multiple markets to keep players safe and remain compliant in the era of online gambling growth and heightened competition
- How to implement robust safe play measures and enforce policies that prioritise player protection across diverse markets
- Tips on staying compliant while acquiring new customers at scale and launching new products
- How to maintain a competitive edge, focus on entertainment and never compromise on providing a positive experience to players
Day 2 | 19th June
1:50 PM Panel: Marrying Player Protection and Experience: How can operators integrate player protection as part of a best-in-class experience?
- Debunking the myth that communicating with your players about safer play turns them away
- Top tips to improve copy and positioning of player protection education to make it part of a positive experience showing how much players are valued by operators
- How to add digital tools for prevention and fraud protection to the player journey that don’t increase churn rates, and lowers overall escalation rates of problematic play
Check out the incredible speaker line-up to see who will be joining Michelle.
Download The Latest Agenda