iGX Summit 2025
18 - 19 June, 2025
Hilton London Syon Park
Michelle McFarlane
Senior Safer Gambling Manager AspersDay 2 | 19th June
11:40 AM Panel: Marrying player protection and experience: How can you integrate player protection as part of a best-in-class experience?
- Debunking the myth that communicating with your players about safer play turns them away
- Top tips to improve copy and positioning of player protection education to make it part of a positive experience showing how much players are valued by operators
- How to add digital tools for prevention and fraud protection to the player journey that don’t increase churn rates, and lowers overall escalation rates of problematic play
12:00 PM Case Study: Player protection first: How to lead the way with safer gambling across multiple markets to keep players safe and remain compliant in the era of online gambling growth and heightened competition
- How to implement robust safe play measures and enforce policies that prioritise player protection across diverse markets
- Tips on staying compliant while acquiring new customers at scale and launching new products
- How to maintain a competitive edge, focus on entertainment and never compromise on providing a positive experience to players
Check out the incredible speaker line-up to see who will be joining Michelle.
Download The Latest Agenda